Choosing a Marketo Engage consultancy in 2026
On the search for an expert Marketo Engage consultancy that you can trust to help you get the most from the platform?
In this short guide, we answer some key questions that B2B marketing leaders responsible for the platform ask themselves when choosing the right vendor.
What's best for my business: a Marketo Engage consultant, a Marketo Engage freelancer, or a Marketo Engage agency?
This often depends on your team's objectives. Working with a large Marketo consultancy doesn't necessarily mean that you'll get a superior service to that of working with an independent consultant or a small consultancy.
Here's something to watch out for: large consultancies and agencies often pitch you using their very best senior resources to win your trust. But the moment the ink is dry on the contract, those experts vanish, and your account is handed off to a junior coordinator.
If you need scale and large volumes of execution work, choose a consultancy with plenty of resources. However, if you need an architect who can help you design your lead lifecycle, some of the very best Marketo minds are actually independents or work in small boutique consultancies.
Should I only work with Adobe partners?
Partnership status indicates a commercial relationship with Adobe, but it doesn't necessarily translate to greater competence than a non-Adobe partner. There are many boutique firms who aren't Adobe partners but have a number of Marketo certified consultants on their roster.
Don't just look for a company badge,look at the credentials of the specific people who will be handling your Marketo instance.
Important: When choosing what's best for your business, don't just ask about the company's headcount. Ask: "Who will actually be doing the work?
How can I be sure that the vendor has the Marketo expertise required?
This should be a mix of certifications and a proven track record. Whoever you choose to manage your Marketo instance should have a list of past or current clients who can vouch for their work.
When vetting a vendor's technical depth, it helps to understand the three distinct Adobe certification tiers.
Adobe Certified Professional is typically a foundational level, ideal for day-to-day execution and campaign builders. Adobe Certified Expert (Business Practitioner) is suited for more operational work and strategic consulting. Adobe Certified Master (Architect) is the tier to look for on complex projects such as migrations, implementations, or lead lifecycle design.
Ready to find the right Marketo Engage consultancy to partner with your company? Working with MarTechulate means you'll always work with an Adobe Certified Master. Get in touch with us today to book a free consultation.