Looking for an expert Marketo Engage consultancy you can trust to help you get the most from the platform?
This short guide answers the questions B2B marketing leaders responsible for Marketo ask themselves when choosing the right partner.
Consultant, freelancer or agency: which is best for my business?
It depends on your team’s objectives. Working with a large Marketo consultancy doesn’t necessarily mean you’ll get a better service than working with an independent consultant or a small consultancy.
Here’s something to watch out for: large consultancies and agencies often pitch with their most senior people to win your trust. Once the contract is signed, those experts disappear, and your account is handed to a junior coordinator.
If you need scale and large volumes of execution work, choose a consultancy with plenty of resources. If you need an architect to help design your lead lifecycle, some of the best Marketo minds are independents or work in small boutique consultancies.
Should I only work with Adobe partners?
Partner status shows a commercial relationship with Adobe, but it doesn’t necessarily mean more competence than a non-partner. Many boutique firms aren’t Adobe partners but have several Marketo-certified consultants on their team.
Don’t just look for a company badge. Look at the credentials of the specific people who will be working in your Marketo instance.
The question to ask: not how many people the company has, but “Who will actually be doing the work?”
How can I be sure a vendor has the Marketo expertise I need?
Look for a mix of certifications and a proven track record. Whoever you choose should have past or current clients who can vouch for their work.
When checking technical depth, it helps to understand Adobe’s three Marketo Engage certification levels:
- Adobe Certified Professional: the foundation level, suited to day-to-day execution and campaign building.
- Adobe Certified Expert (Business Practitioner): suited to more operational work and strategic consulting.
- Adobe Certified Master (Architect): the level to look for on complex projects such as migrations, implementations and lead lifecycle design.
Next steps
Ready to find the right Marketo Engage consultancy? With MarTechulate you always work directly with an Adobe Certified Master. Get in touch to book a free 30-minute call.