Independent Marketo
Engage consultant.

I’m David Frederick, an Adobe Certified Master in Marketo Engage. I work hands-on inside B2B marketing teams, from implementation and optimisation to day-to-day administration.

I help B2B teams get more from Marketo, Salesforce and the rest of their MarTech stack, from architecture to day-to-day operations. Most consultancies pitch with seniors and hand off to juniors. Here, the Adobe Certified Master you meet on the first call is the one who does the work.

Teams I’ve worked with

Two ways to work together

MarTech & Data Architecture

Projects with a clear start and finish.

Audits, rebuilds and migrations for Marketo and Salesforce, usually when the reporting can’t be trusted or a big change is coming.

  • Marketo instance audits
  • Data model and field clean-up
  • Attribution and lead lifecycle design
  • Platform migrations and integrations

Fixed scope and price, agreed up front.

Fractional Marketo Engage Support

Ongoing Marketo admin, month to month.

I work inside your team as your Marketo admin, picking up the requests, fixes and builds that pile up.

  • Day-to-day Marketo administration
  • CRM sync & integrations
  • Campaign and program builds
  • Data hygiene and database management
  • Email deliverability
  • Consent, compliance and governance
  • Reporting and attribution

Monthly retainer, with the scope reviewed each month.

In their words

David’s recommendations gave us a clear, scalable roadmap and helped turn complex business requirements into practical Marketo solutions that are now either live or ready for activation.”

Doug Weinreich Head of Marketing Automation & Analytics, Edmund Optics

David from MarTechulate is highly knowledgeable about all things Marketo and super well organized. Happy with the outcome, should have hired David earlier!”

Nadi Davis Sr Director, Revenue Marketing & Marketing Operations, PayIt

Let’s talk

A 30-minute call on Google Meet to talk through what you need, whether it’s Marketo, Salesforce or something else in your stack.

Nothing suitable? Email david@martechulate.com and I’ll find a time that works.

Recent thinking

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