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Marketo Engage consultancy.

Audits, implementations and ongoing support for B2B teams in the US and Europe, from an Adobe Certified Master in Marketo Engage.

Where teams get stuck

MarTechulate is a Marketo Engage consultancy led by David Frederick, an Adobe Certified Master in Marketo Engage Architecture. I audit and fix instances that have drifted, implement new ones, migrate teams from HubSpot, Account Engagement (Pardot) and Eloqua, and run Marketo day to day on a monthly retainer.

Adobe Marketo Engage certification badges, including Adobe Certified Master

What I help with

Audit and optimisation

Marketo audit and optimisation

Most Marketo instances drift. Programs pile up, smart campaigns fire on rules nobody remembers, and sync errors stop leads reaching sales without anyone noticing.

An audit reviews the whole instance and gives you a written report and roadmap ranked by impact and effort. Then I fix it with you, from lifecycle and scoring to data, attribution and reporting.

  • Database health and duplicates
  • CRM sync errors and field mapping
  • Smart campaigns and triggers
  • Program structure and naming
  • Lifecycle, scoring and routing
  • Attribution setup
  • SPF, DKIM and DMARC
  • Consent and preference centre

Fixed-fee audit

Book an audit

Implementation and migration

Marketo Engage implementation and migration

The decisions you make in the first few weeks of a Marketo implementation are the ones you live with for years.

I set up workspaces, templates, naming, lifecycle and a Salesforce or Dynamics sync your sales team can trust, and move your data across if you’re coming from HubSpot, Account Engagement (Pardot) or Eloqua.

  • Instance setup and user roles
  • CRM sync design
  • Program templates and naming
  • Lifecycle and scoring
  • Deliverability and consent
  • Data migration and rebuilds

Fixed-scope project, quoted after a scoping call

Scope a project

Fractional Marketo Engage Support

Ongoing Marketo admin, month to month

I work inside your team as your Marketo admin, picking up the requests, fixes and builds that pile up. It runs as a monthly retainer, with the scope reviewed each month.

When something breaks, you message someone who already knows your instance.

  • Day-to-day Marketo administration
  • CRM sync & integrations
  • Campaign and program builds
  • Data hygiene and database management
  • Email deliverability
  • Consent, compliance and governance
  • Reporting and attribution

Monthly retainer

Discuss a retainer

Recent Marketo projects

Edmund Optics · Integration

Turning complex requirements into a Marketo roadmap that shipped

The problem
Marketo needed to recognise logged-in website users and pass that data into campaigns, alongside a wider set of requirements that had to fit one scalable design.
What I did
Designed the roadmap, then built and documented a custom hidden-form integration using Google Tag Manager, session storage and a logged-in data layer event.
“David’s recommendations gave us a clear, scalable roadmap and helped turn complex business requirements into practical Marketo solutions that are now either live or ready for activation.”
Doug Weinreich, Head of Marketing Automation & Analytics, Edmund Optics

Email authentication company · Deliverability

Rebuilding sender reputation on a new sending domain

The problem
Marketo sent from a root domain shared with other tools, and hard bounces and long-term non-engagers had never been suppressed.
What I did
Audited SPF, DKIM and DMARC, moved Marketo to a dedicated subdomain with a gradual warm-up, agreed who counts as commercially emailable in each region, and ran a re-permission campaign to clean the database.

Marketo questions

What is Marketo Engage?

Adobe Marketo Engage is a marketing automation platform for mid-market and enterprise B2B businesses. It’s built to handle complex buyer journeys, keep sales and marketing in sync through CRM integration, and support revenue growth at scale.

What makes MarTechulate different from other Marketo Engage consultancies?

You always work directly with an Adobe Certified Master, Marketo Engage Architect. Many consultancies sell with a senior person and deliver with a junior team. Here, the person who scopes your project is the person who builds and documents it, and every engagement starts with clear, agreed outcomes I hold myself accountable to.

What does a Marketo consultant do?

A Marketo consultant designs, builds and fixes your Marketo Engage instance. That covers implementation, CRM integration, lead lifecycle and scoring, attribution and reporting, deliverability, and day-to-day campaign operations. At MarTechulate that work is done by an Adobe Certified Master, not handed to a junior team.

How long does a Marketo implementation take?

It depends on the scope. The main factors are your CRM, how many business units or workspaces you need, and how much data and history is coming across from another platform. You get a fixed timeline after scoping.

What’s included in a Marketo audit?

A deep dive into your database, CRM sync, smart campaigns, program structure, lifecycle and scoring, attribution, deliverability and consent. You get a written findings report and roadmap ranked by impact and effort, plus a walkthrough call, so you know exactly what to fix first for the biggest return.

How long does a Marketo audit take?

It depends on the size of the instance, and you get a fixed date for the findings walkthrough before we start. Larger instances with several workspaces or integrations take longer.

How much does Marketo consulting cost?

Every project is quoted at a fixed fee after a free scoping call, so you know the full cost before any work starts.

Can you fix our existing instance instead of starting again?

Usually, yes. An audit shows which parts are worth keeping and which need rebuilding. A full rebuild is rarely the right answer, and it’s expensive for your team.

Do you work with Salesforce and Microsoft Dynamics?

Yes. I’ve integrated Marketo with both, including sync rules, field ownership, campaign sync and fixing sync errors.

Can you migrate us to Marketo from HubSpot, Pardot or Eloqua?

Yes. I start by understanding your goals and current stack, and I’ll tell you honestly if Marketo isn’t the right fit. If it is, you get a detailed migration plan, and I handle the data and field mapping, program rebuilds, activity history planning and parallel running through to a planned cutover date.

Do you offer ongoing Marketo support?

Yes. Fractional Marketo Engage support runs as a monthly retainer, with the scope reviewed each month.

Will you work with our internal team or agency?

Yes. I often work alongside in-house marketers, Salesforce admins and agencies, and document everything so your team can own it afterwards.

Do you work with companies in the US?

Yes. I work with B2B teams across the US and Europe, with working hours that overlap with US time zones.

Should we hire a Marketo admin or a consultant?

A full-time admin makes sense when you have a steady, high volume of campaign work. A consultant makes sense when you need senior architecture skills for a project, or expert support for part of the month. Many teams use a consultant to set things up properly and then keep them on a retainer instead of hiring.

What is an Adobe Certified Master?

Adobe Certified Master is Adobe’s highest level of Marketo Engage certification. The Marketo Engage Architect credential covers architecture across the whole platform, including instance design, integrations, data, lifecycle and governance.

Let’s talk

A 30-minute call on Google Meet to talk through what you need.

Nothing suitable? Email david@martechulate.com and I’ll find a time that works.